Category: Productivity

Ah, documentation—the often-underappreciated backbone of any efficient team! While it might not be the most glamorous part of marketing, good documentation is a strategic asset. It ensures clarity, consistency, and continuity, all of which streamline processes, enhance team alignment, and support faster, more effective onboarding.

When I joined my current team, I dove straight into marketing attribution without much of a handover. No guide, no one to clarify assumptions—it was a classic “figure-it-out” moment. And while I did have documentation to reference, it wasn’t perfect; there were gaps and ambiguities that slowed me down. But even in that rough form, the documentation was invaluable. It allowed me to understand our framework, see past decisions, and avoid costly missteps.

Creating resources like cheat sheets, process flows, and quick-reference guides is a real time-saver. By documenting key processes, you not only make them repeatable but also preserve the team’s insights and strategies. And with stakeholder conversations, documented case studies or campaign records can provide strong, data-backed insights. Imagine showing the impact of a past campaign with hard metrics and the documented resources it took—that’s valuable information that can justify additional budget or support for future efforts.

Keeping it practical is key. Google Docs, Sheets, or a shared drive are often sufficient for drafts. Organize everything well and make it easy to find so the team can truly benefit from it. And, importantly, update it regularly. Documentation should evolve with your processes; when it’s current, it enables better decision-making and keeps the team agile and informed.

In short, documentation is a powerful tool in any marketer’s arsenal. Investing in it today means you’re not only building a stronger, more efficient team but creating a culture that values clarity, learning, and continuous improvement.

We’ve all heard Benjamin Franklin’s quote: “If you fail to plan, you are planning to fail.”

Don’t start your day, week, or month without THINKING. Surprisingly, thinking is a muscle that’s tough to build. It’s baffling how often we act before we think, leading to oversights and goofy mistakes. Common themes emerge whenever we face challenges:

• Lack of planning and preparation
• Poor communication and collaboration
• Oversight and neglect of priorities

We’re all smart, hardworking, and well-intentioned, but there’s no glory in rushing without tying your shoelaces—you will fall.

There’s no pride in scrambling and hustling through “busy work” if it distracts you from your overall role and bigger picture.

Whether you’re a seasoned manager or a rookie, leading a project or a call, I encourage you to start each day with THINKING.

Take an hour at the beginning of your day to think. Plan. Rehearse. Prepare. Prioritize.

THEN, start your day.

If you skip this step today and make it a habit, remember my words: you’ll find yourself making the same goofy mistakes 10-15 years from now.

Build good habits today.

You don’t need big changes overnight—just stay consistent. When we chase quick results, we often give up. Aiming for 1% improvements helps you think long-term, where small efforts build into big gains.

This idea clicked for me when I discovered an app called Seven. The concept is simple: do a 7-minute workout, and you’re done for the day. Seven minutes isn’t a lot, but it got me into the habit of exercising because it was so easy to do. I realized that by making tasks super simple, it’s harder to skip them.

You can apply this approach in other areas too. For example, with reading, instead of scrolling social media, find 5-minute pockets in your day and keep e-books on your phone. Reading in short bursts like this can help you finish a book in less than a month.

I faced the same challenge with creating Instagram reels. The thought of planning, shooting, transferring files, and spending hours editing felt overwhelming. So, I made it simple—shoot and edit directly in the Instagram app without overthinking it. This approach not only made the process easier but also led to some success: one of my simple videos even reached 14 million views!

By simplifying tasks and focusing on small, consistent actions, you can create real change in any part of your life.